Trade platforms key to tourism growth

INTERNATIONAL travel trade
shows taking place in Cape
Town and on the continent
unlock Africa’s potential and
showcase its offerings to a
global audience.
This was the message
City of Cape Town Mayor,
Patricia de Lille, shared with
delegates while opening WTM
Africa 2015 at the Cape
Town International Convention
Centre, which took place from
April 13-15.
The inbound and outbound
trade show boasted an
increase of over 18% on
visitor attendance to the show
on last year’s inaugural event,
as well as 570 exhibitors and
82% new buyers.
“As a developing continent,
Africa has proved to be a
resilient force in the global
market, emerging from
challenging circumstances to
achieve notable successes,”
said Patricia. She described
tourism as a major economic
sector in the city, creating
jobs and exposing the city to
international markets.
“We are very proud to
support WTM Africa, which
acts as a catalyst to
unlock new ideas and new
possibilities.”
WTM Africa 2016 will take
place in Cape Town from April
6 to 8.