Will Direct Booking Indaba cut out trade?

DIRECT Booking Africa,
powered by Guerilla
Marketing, will host a Direct
Booking Indaba in Cape
Town on October 25 at the
Protea Hotel Fire & Ice!
Industry stakeholders
who will speak at the
event include South
African Tourism, Cape
Town Tourism, and the
Department of Tourism.
The Federated Hospitality
Association of Southern
Africa, a Direct Africa
Bookings partner, will
also attend.
The Direct Booking Indaba
2017 is the first event of
its kind in SA and seeks to
enable hoteliers to increase
their direct bookings via
their websites and, in the
process, lower distribution
costs.