WTM Africa – what’s on the agenda?

WTM Africa 2015 opens
its doors on April 15 at the
CTICC in Cape Town, with a
line-up of debates, seminars
and talks from various
speakers focusing on the
evolution of tourism.
Travel Dudes and
iambassadors will discuss
how international travel
bloggers are changing the
media landscape and how
the travel industry can
collaborate with bloggers to
promote a destination.
Travelstart ceo, Stephan
Ekbergh, will discuss
failure and success stories
within the industry, with
a specific focus on the
way that technology has
changed over the years
and how it has affected
content distribution and the
mobility of products and
services, while Revinate’s
Alana Witte will present a
session on next-generation
hotel marketing, discussing
the need to switch from
‘all-about-me marketing’
to targeted, guest-centric
marketing.
Associate professor
in tourism and event
management at the Cape
Peninsula University
of Technology, Kamilla
Swart, will moderate a
panel session on how
research collaboration and
knowledge sharing can be
fostered among various roleplayers,
such as the public
and private sectors and
academics.
The B2B inbound and
outbound travel exhibition
will showcase over 500
exhibitors, including the
Western Cape, North West
Province, the Northern
Cape, Gauteng Tourism and
Nelson Mandela Bay.